Direct-toconsumer online distribution has tghe following benefits:
- Puts the hotel in control of its Internet presence and exposure.
- Prevents brand and price erosion.
- Lessens dependence on online discounters and intermediaries.
- Is the shortest path to establishing interactive relationships with customers.
- Provides long-term opportunities to benefit from the lifetime customer value.
- Is the least expensive way to distribute hotel inventory--direct to consumer!